That means if you have a higher domain authority than your competitor, you are more likely to rank higher than them in the SERPs.īut there is an even better use case for domain authority… Moz measures both sites using the same metric and evaluation method.

So why care about domain authority at all?ĭomain Authority is one of the best metrics to compare the relative authority of your site vs a competitor’s site. It isn’t used by Google at all and doesn’t directly affect the SERPs. Why Is Domain Authority Important?ĭomain authority was created by Moz. It’s a metric created by Moz that allows you to compare the relative authority of one site against another site. That’s not what the metric was designed for or how it works.ĭomain authority score is not a Google ranking factor and isn’t used by Google at all. While domain authority can be a good indicator – it doesn’t actually have anything to do with Google’s algorithm.ĭomain authority has become so popular that Google has made several public statements about it.ĭon’t make the mistake of thinking that increasing your domain authority score will also guarantee that your rankings will increase. That sounds like the main metric you should focus on, right? The higher your domain authority score is, the more likely your site will rank in the SERPs. It measures how likely your site is to rank in SERPs compared to a competing site.ĭomain authority is given a score out of 100. What Is Domain Authority?ĭomain authority is a metric created by Moz. Pay attention to this next section so that you don’t use DA out of context and ONLY use it accurately for your own site. Most SEOs don’t really understand what domain authority is or what it’s used for.

Moz page seo checker